Oct 21st, 2004

Bitch, Moan, Complain and Whine

I had to pick up my college transcripts the other day, and in reviewing them, I discovered something I'd long forgotten: in my first semester, when I was living la vida loca and dropping classes and skipping classes and generally flunking out, I still managed to pull an A in deductive logic.

This despite the fact that I wasn't straight or sober for much of that first semester. University of Miami, 1972. Yeah, right. Like anyone there at that time was. But I digress.
I bring this up because all these years later, faulty logic still rings like a gong in my head whenever I hear it. Here's a sample:

A. The PR department says that our historic patient base doesn't use computers.

B. The PR department says that we shouldn't advertise our private doctors' office on the web because if they saw it, our historic (charity, non-paying) patient base would try to access care there.

If our "typical" patients don't have or use computers, then what difference does it make if we advertise a private patient office on the web? If we are attempting to attract more private pay patients to our health system (and in theory, these people do use/own computers) then why wouldn't we advertise our specialty office on the web?

See? Faulty logic. It just drives me crazy. And at this point, it isn't so much of a drive as a short putt.