I'll see your emergency project and raise you a crisis.

Please drop the extremely urgent project you are working like a dog on, to do a quick graphic link for another urgent project that someone else has been assigned to complete, at the expense of their previously most urgent and emergent crisis project.
Because I'm the boss, and I committed all of you to do it, that's why.

We are all rats on a sinking ship, and my boss's new management mantra is the same as my old boss's:

It doesn't have to be done right, it only has to be done.

My mantra is: This isn't my ship. I don't care if it hits the reef, as long as I survive the shipwreck.