Nov 13th, 2005

Yeah, It’s a Cheap Shot

This is what a three-million dollar ad campaign looks like:


And you just know that the bright lights at the agency were just pissing themselves over their own cleverness: it's a sign that says it's a sign.
Oh. My. Gawd. We are so funny. A sign. That says it's a sign. Get it?

The other ones in the series say things like "You're in one of the few places we're not." Huh? You mean you don't have a clinic on the train? Well, but the train stops right at the hospital, so sometimes you are where the hospital is.

Or in the immortal words of Firesign Theater, how can you be in two places at once when you're not anywhere at all?

Another one says "Get a better health plan by the next stop." and then has the web address. So I guess that works if you are a commuter with a wireless bluetooth connection on your cell phone. Or something like that.

It's a sign. It's a sign that's a sign.