Oct 22nd, 2003

Real Women Love Baseball

You know it and I know it. All women love baseball. It's outdoors, there are no stupid pads to distract from the players, uh, charms, and it's almost like ballet. It's a great sport, and when the cameras pan the stands, who's out there but women and lots of them.

So why, then, are all the World Series ads directed at men? Viagra, Levitra, Ford F150 trucks, Hummers, beer and jock itch powders. Oh. And that ratty Fran Drescher ogling a Carson Kressley look-alike commercial for Old Navy. Tell me that's aimed at straight women? I think not. I think not lesbians, either. In fact, I'm not really sure who that ad is for.

The last time I went to Shea, the Mets PR group had it figured out. They sold baby doll shirts for women, hair scrunchies, scarves. Like that.

I tell you, I'd like to see some chick ads during the world series. Victoria's Secret ads. Perfume ads. Sports car ads that show women driving. And speaking of women driving, has anyone ever seen a man drive a Hummer anywhere other than in the commercials? Not me. I only see the ubiquitous soccer moms, with cell phones up to their ears and no visible children. Which raises another question: since when is soccer the American Child's sport? What ever happened to baseball and softball? Or even kiddie football? What spin meister figured out that the most ear-catching sobriquet for that particular market sector should be "Soccer Mom"? Are the Soccer Moms married to the NASCAR dads?

Why can't there be Soccer Dads and NASCAR moms? Are there even NASCAR moms? What do they drive? Ford F150s? Rusted out beaters because the old man ain't paying child support like he's supposed to? Ick. I don't even want to think about this.

What I do want to think about is how those hot baby fish are going to bounce back tonight and beat the snot out of those overpaid, overexposed, over confident big, bad Yankees. And what I'm going to wear to the game tomorrow night.